Loom in 2026: AI-Powered Video Communication
Loom was already the best screen recording tool. In 2024-2026, Atlassian (which acquired Loom) added powerful AI features that make async video communication even more useful.
Pricing
| Plan | Price | Features | |------|-------|----------| | Starter | $0/mo | 5-min videos, 25 videos | | Business | $12.50/user/mo | Unlimited, all AI features | | Business + AI | $16/user/mo | Advanced AI features |
Key AI Features
Auto Transcription & Captions
Loom automatically transcribes every video with high accuracy. Viewers can read the transcript while watching or search within it.
AI Chapters
Loom automatically divides your video into chapters with descriptive titles. Viewers can jump directly to the section they need.
AI Summary
After recording, Loom generates a concise summary of what you covered. Perfect for viewers who need the TL;DR without watching the full video.
AI Action Items
Loom identifies and extracts action items from your video. Integrates with Jira and Linear to automatically create tasks.
Message AI (New)
Type a message and Loom's AI generates a video script you can record. Reduces the cognitive load of figuring out what to say.
Use Cases Where Loom Excels
- Developer demos: Walk through a PR or feature explanation asynchronously
- Customer onboarding: Record product walkthroughs once, share forever
- Bug reports: Show exactly what went wrong instead of describing it
- Team updates: Replace status meetings with async video updates
- Sales follow-ups: Personalized video messages that convert better than email
Pros & Cons
Pros:
- Incredibly easy to record and share
- AI features genuinely save time
- Excellent viewer analytics
- Works on any device
- Slack and Notion integrations are seamless
Cons:
- Free plan is limited to 5-minute videos
- Video quality limited to 720p on free
- Pricing jumped after Atlassian acquisition
Final Verdict: 9.0/10 ⭐
Loom remains the best async video communication tool. The AI features — especially auto-chapters and summaries — make videos much more scannable and useful. For remote teams, Loom pays for itself in hours saved from unnecessary meetings.